Coca-Cola launches ads depicting gay ‘marriage’ as antidote to ‘hatred’
January 7, 2014 – Coca-Cola has launched a series of TV ads in four countries portraying same-sex relationships as a counterweight to displays of "hatred.” As part of its “ Reasons to Believe ” campaign, Coca-Cola has run four ads tailored to Irish , Dutch, Norweigan, and British audiences. All but the Irish ad show two men holding hands in what appears to be the end of a same-sex “marriage” ceremony. The ads consist of alternating positive and negative images, culminating in how life is better with Coke. One man is shown playing with a cat, another is shown tripping off a stage, and other people are shown in sporting events, raising money for a cure, and other common situations. In the ads showing the two men post-ceremony, their vignette follows a scene where a car is being kicked by unidentified people. According to the ad's on-screen text, “For every display of hatred...there are 5,000 celebrations of love.” Monica Col...