SodaStream goes all in on ‘pride month
The maker of a popular home carbonation product produced a gushing animated commercial spot to make a pro-LGBT statement during pride month. “Bubbles are best enjoyed with the ones you love,” SodaStream USA tweeted about its commercial. “Check out our lovely, limited edition Pride Packs for a pop of color. #SodaStream #PrideMonth.” @SodaStreamUSA 🌈 Bubbles are best enjoyed with the ones you love. Check out our lovely, limited edition Pride Packs for a pop of color. #SodaStream #PrideMonth It opens with a man and a woman at a park, each with a child, and the setup infers they are there together. Against a backdrop of sentimental music, the man and the woman push the children on the park’s swings as the kids shout for joy. Next is a trip to the ice cream shop and more cheers, before a dog takes a child’s ice cream and the other child falls down, so both need the comfort of a parent. The man and the woman along with their respective child then return to neighboring home...