From Tolerance to Celebration: How Corporations Impose Sexual Orthodoxy
June is Pride Month for many lesbian, gay, bisexual and transgender Americans, and popular fashion retailer J. Crew has collaborated with the Human Rights Campaign to create a clothing collection to support the “ fight for equality .” The clothing includes adult and children’s socks, T-shirts and a tote bag, and depicts rainbow-printed slogans such as “Love First” and “Love to All” as well as the yellow equal sign logo of the Human Rights Campaign, one of the nation’s largest advocates of the LGBT political agenda. The items come in sizes for children as young as 2. J. Crew says it will donate 50 percent of the purchase price of items in the collection to HRC. In addition, J. Crew stores nationwide reserved June 9 as a day of “LGBTQ pride” celebration on which customers could “share the love” or “get ready for a parade” with free flags and temporary tattoos. J. Crew is a private company that has the right to partner with any organization. But it is part of a growing trend in corpor