Facebook’s conformity campaign
Facebook launched a new "Celebrate Pride" tool which lets users blend their Facebook profile photo with the rainbow flag . The tool came out soon after the U.S. Supreme Court 's ruling on same-sex marriage was announced last Friday, and it has become a massive movement. Within hours of the tool's launch, over a million people had changed their profile photo. It now likely reaches into almost everyone's Friend list , including mine. I was startled at first when I logged into Facebook and saw that a few of my friends had giant rainbows painted across their faces in their profile pics. My first surprise was that some of these people were conservatives, whom I had believed supported the conjugal definition of marriage . I guess I learned something about my friends this weekend. But Facebook's new tool also got me thinking. What else is this, but a massive conformity campaign? I look at my list of friends and breathe a sigh of relief. Only a few have d