Born Gay - created by advertising consultants - now the story has changed
“There are a lot of lesbians who subscribe to the ‘born this way’ narrative, in part because it’s become almost an obligatory story. If you support gay rights then you have to believe that.” After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90’s . We know now that that book was the most effective public relations strategy for the gay-rights movement , and it was then known as the gay-rights movement. It hadn’t expanded in the ways now reflected in terms of the initials LGBTQ and that expanding number of consonants. But we also need to look at the fact that this book written by Marshall Kirk and Hunter Madsen was not only an argument for how the gay-rights movement should make its case, it’s actually in retrospect exactly how the movement did make its case. In chapter after chapter, Kirk and Madsen indicated how the gay-rights movement would have to change its argument and therefore change the story that Americans understood about the morality of s